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Bridal & made-to-order commissions are open
ATA-E-ZAHRAHand Embroidered Wear

Commissions are open

Bridals, worked for one wearer

Bridal and formal commissions, embroidered by hand for one wearer. Each piece is drawn, set out and worked to order.

The making

Four stages, none of them hurried

A bridal piece is not pulled from a shelf. It is drawn, set out and worked by hand — and the time it takes is the reason it looks the way it does.

  1. I

    The conversation

    Tell us the occasion, the date, and the colours you are drawn to. We talk through cloth, silhouette and the weight of the work.

  2. II

    The drawing

    Motifs are set out for your piece: neckline, border, panel and hem, placed for how it will be worn and seen.

  3. III

    The frame

    The cloth goes onto the frame and the work begins, stitch by stitch, in the hands of our karigars.

  4. IV

    The finishing

    Pressed, checked by hand and packed. We send photographs as the work progresses, so nothing is a surprise.

Close-up of hands stitching floral embroidery into loose cloth

An AI-created illustration inspired by the handwork traditions of South Punjab.

Why it takes what it takes

The hours are the garment

A heavily worked neckline can take longer than the rest of a piece together. Borders are counted, not printed. Every motif is sewn directly into the cloth with a needle and thread.

That is what you are commissioning: not a finished object waiting in a box, but the hours of women who learned this work at home and have carried it for years.

Tell us about the occasion

Bridal commissions begin with a conversation, not a form. Send us the date and the feeling you have in mind, and we will take it from there.

Lahore, Punjab · shipped worldwide