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Bridal & made-to-order commissions are open
ATA-E-ZAHRAHand Embroidered Wear
Our Mauve Bloom fabric with ivory floral hand embroidery, freely draped in a sunlit white and gold setting

Hand embroidered wear

Embroidered by hand, stitch by stitch.

Khadi silk, lawn and dupattas worked at the frame in Lahore — for women who know the difference between decoration and craft.

Free delivery across Pakistan · Shipped worldwide · Order on WhatsApp

Garnet silk chadar: ivory diamond hand embroidery and warm rust motifs

The Winter Edit

Silk Chadars

Rich colour. Intricate handwork. Silk layers to gather around you as the evenings turn cool.

Garnet Silk Chadar · Rs 35,000

Commissions are open

Bridals, and pieces made for one wearer

Bridal and formal work is drawn, set out and embroidered to order. Tell us the occasion and the date, and we will take it from there.

Explore bridals

The Collections

Pieces with presence

Every collection is small by nature. The value is in the hours: fabric selected, thread placed, borders worked.

Our Story

From South Punjab, by hand.

Ata-e-Zahra began with Shazia Haider and a circle of women artisans from the suburbs of South Punjab, where embroidery is learned patiently at home and passed from mother to daughter. Our work is to give that skill a wider stage.

Thread

Close work, seen at the scale of the hand.

Drape

Organza, shadow, and the movement of a finished dupatta.

Stitch

Motifs arranged with the stillness of formal craft.

Follow along

@ataezahra_embroidery

Seen first on Instagram, before pieces reach the website.

Sage RosetteMist BlueSage OrganzaCream TerracottaCream BluebellRose Quartz

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Embroidered by hand

Every motif is sewn directly into cloth by women artisans from South Punjab.

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Shipped worldwide

Free across Pakistan. Elsewhere, quoted on WhatsApp before you pay.

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Ordered by message

No checkout, no card details. Tell us what you would like and we take it from there.